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While this years "Avatar" caused by the 3D thermal plasma TV makers began to heat. However, the market has been left to Changhongs time is running out. Performance of the volume mainstream TV manufacturers predict that in 2009 TCL, Skyworth and IC MM74C922N and Hisense color TV business sales revenue will be in the 18 billion -200 billion, while sales of Changhong color TV business income is only 100 billion yuan, the gap between the two sides have from the previous 1 billion -20 billion to expand to 100 billion yuan. If the plasma TV is not in accordance with Changhong expected to grow, the current into the plasma of 60 billion yuan will be the rainbow "burden."

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Headache is the most Changhong: Plasma TV industry has been in China and MM74C922N Suppliers and the apparent worldwide decline in recent years, is completely marginalized. It had been almost even in the forgotten corners. Yee monitoring from more than 4,000 retail stores nationwide statistics available show that from 1 April this year, Chinas plasma TV market, total sales of 36 million units, down 21.9%; total sales of 22.6 billion yuan, down 16.8 %. Changhongs own plasma TV sales also fell markedly, from 1 April this year, Changhong plasma TV retail sales dropped 12.03% year on year, retail sales dropped 23.99% year on year. Changhong multimedia industry company recognized a charge in Changhongs own flat-panel TV products sold, plasma TV and LCD TV sales ratio of roughly 2:8. Contrary, consumer electronics China Electronic Chamber of Commerce Office of Research survey data show that the Chinese market for LED TV this year, consumers bought 34%.

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remove these problems in the production process, in terms of Changhong, plasma is a competitive product but did not win a competitive market. By the State Council Development Research Center of Market Economy Institute deputy director of the Economic Advisory Center, home appliances industry expert Lu Ren Bo s words, "consumers have not identified a plasma." As from 2004, almost all the TV manufacturers are stand in LCD and MM74C922N Price and plasma market was rapidly shrinking trend, which makes almost all the TV companies are in promoting the LCD advantage of the market forming is not conducive to the plasma market development, media, consumer are therefore misleading plasma technology: "Plasma as LCD is good."

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